How Are People Succeeding on Digg?

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WebProNews - How Are People Succeeding on Digg?
December 6, 2008
http://www.WebProNews.com

Is Digg working for you or your business? Let us know here:
http://www.webpronews.com/node/48230#comments

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How Are People Succeeding on Digg?
Chris Crum | Staff Writer

Many Elements to the Strategy

Well, some are paying for it directly, but if you don’t want to
do that, you can just develop your reputation and basically make
friends. That is really what it’s all about.

Everyone knows that Digg is a popularity contest. It can still
be a great place to find interesting stories, but it’s not
unbiased. You have to know people (or pay them) to get your
content enough Diggs to really get noticed by the community at
large.

Fortunately for those trying to get a substantial amount of Diggs,
the circle of friends that make up the community isn’t completely
closed. It will however take some effort on your part to earn
their respect and make your way up the ladder of Digg respect.

First of all, Digg’s not supposed to be about marketing, which
is why if you truly want said respect, you need to take the
community seriously, and actually favor them rather than yourself
when submitting articles. You can’t just submit a bunch of your
own content and expect it to go anywhere. You’ve got to submit
appealing content and get your friends to help you digg it.

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Brent Csutoras has a great article about creating a compelling
profile at Search Engine Land. He breaks down eight points, which
include: deciding whether or not you want to use your real
identity and choosing a memorable one, choosing an avatar that
works in all sizes, being careful what you link to, being active,
being a good user statistically, not adding too many friends at
once, and being natural.

Brent actually joined our own Mike McDonald and Internet
marketing consultant Todd Malicoat in a discussion about this
at Pubcon recently:

Another Search Engine Land article by Muhammad Saleem talks about
some additonal points to succeeding on Digg. He talks about things
like playing the different categories, obsessing over titles and
summaries, using appropriate thumbnails, wooing power users, and
commenting frequently. “Comments breed more comments, which
ultimately means more visibility,” says Saleem.

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Earlier this year we covered SearchRank’s five ways to score big
on Digg:

1. Remove Blog Name and/or Sections From Title: all you need is
he title of the post

2. Include Appealing Descriptions (Stay Within Character
Limitations): if you want to practice writing tighter copy, and
you should, sign up for Twitter and practice summarizing your
post in 140 characters, including a link.

3. Submit to the Most Relevant Category (Avoid Multiples if
Allowed): stay on topic; to be specific, stay on one topic.

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4. Stay Within The Topic of the Social News Site: SearchRank noted
how sites like Sphinn and Small Business Brief cater to a
dedicated niche. Your submission to these sites should do
likewise. At bigger sites like Digg, keep to the most relevant
category.

5. Will Others Find Your Submission of Interest? Boring only gets
clicked when the facts are truly staggering; think about the
recent revelations about major leaguer Roger Clemens and his
friendship with country singer Mindy McBride.

I would add that stories about Digg are often popular with the
Digg community as well. Probably not a story about succeeding on
Digg, like this one, but ones about things that Digg is doing, why
Digg is great, or what Kevin Rose had for breakfast. Digg users
love Digg, so if you have a lead on something Digg-related and are
the first to submit it, I would say there’s a good chance you’ll
get some play within the community.

Is Digg working for you or your business? Let us know here:
http://www.webpronews.com/node/48230#comments

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YouTube Enhances Embedded Search and Audio Library
Chris Crum | Staff Writer

Search While Video Plays, Add Music from Rumblefish

YouTube has a couple of new things going on worth noting. First
off, if you nave not noticed by now, embedded YouTube videos now
carry a search box at the top. This only appears when you mouseover
the top portion of the video, and disappears when you move away.

There was a bit of controversy over this when it first started
appearing because it did not appear and disappear the way it does
now. It was just simply there. “The search bar was part of the
YouTube skin, so users could remove it programmatically,” explains
Rick Turoczy at ReadWriteWeb, who also points to the dismay of
users on Twitter. “But for people with multiple embedded YouTube
videos, that meant a lot of editing.”

YouTube quickly acted on that dismay and made the feature function
as it now does, which is much less intrusive, and actually quite
useful. They recently added the search bar to the end of embedded
videos, but now, you can search for a different video when you
determine the one you’re watching isn’t actually what you want to
see.

The other piece of YouTube news is that they have formed a
partnership with Rumblefish, “the sonic branding and music
licensing agency,” and will give YouTube users access to thousands
of licensed songs that they can use to put music over their
videos. The Rumblefish tunes will be part of YouTube’s AudeioSwap
tool that lets you do just that.

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How Do You Use AudioSwap Anyway?

YouTube explains just how to do so:

While logged-in, either click on the “Try AudioSwap” button below
or go to “My Videos” and click on the AudioSwap button below each
one of your videos. Then browse our library to find a song. Once
you’ve selected a song, click on the “Preview” button to preview
your video with the selected track. If you’re satisfied with your
new video, click on the “Publish” button below to finalize its
transformation. To learn more about AudioSwap, check out the Help
Center.

Please Note: When you add a new soundtrack, the audio track on
your video will be permanently replaced. You can replace the audio
track as many times as you like; however, once it has been replaced
you cannot get the previous version back. You may want to upload
a few videos to experiment with.

YouTube also provides a nice before-and-after example of a video
utilizing AudioSwap (actually with Rumblefish-provided music) at
the blog post announcing the partnership. Head over there to see
it in effect.

What do you think about the new Youtube features? Comment here:
http://www.webpronews.com/node/48232#comments

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