Trade shows are common place and are events organised periodically where practitioners or professionals in a particular industry show off their products and services both old and new in the bid to attract new prospects or clients. Organising these trade shows is sort of expensive and each interested exhibitor often has to pay a sum of money to secure a space at the exhibition grounds.
Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases. Internet marketing first began in the early 1990s as simple, text-based websites that offered product information. It then evolved into advertisements complete with graphics.
The impact of the internet on business is increasing worldwide. Business-to-business transactions account for over 80 percent of all transactions conducted over the internet. There are many nations in terms of using the internet in both business-to-customer (B2C) and business-to-business (B2B) settings. Recently, the focus of e-commerce has shifted from B2C ecommerce to the effective use of e-commerce tools to make business processes and B2B relationships more efficient.
Internet is a global network, connecting thousands of host servers worldwide. It was established in the beginning of the 1960’s. Today, what most people refer to as Internet is really a jumble of networks rooted in academic and research institutions. There are now 10 to 20 million people using an Internet comprised of more than 30,000 networks spread out over 78 nations all over the world.
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